Goodyear’s Wrangler DuraTrac tested to the limit

From October 14th until November 9th Goodyear’s Wrangler DuraTrac tyres will be tested to the limit during the Land Rover Experience Tour. During the four-week expedition, a selection of international participants will drive new Land Rover Discovery SUV’s fitted with Wrangler DuraTrac tyres through a wide variety of road conditions.


The Goodyear Wrangler DuraTrac has been developed to cope with the toughest terrains, including sand dunes, sharp edged gravel, riverbeds and high angle mountain roads, all of which the participants will encounter during their adventures.

For the off-road parts, drivers will be able to benefit from Goodyear’s TractiveGroove Technology, enhancing traction on mud and snow. Furthermore, the self-cleaning shoulder blocks will rapidly evacuate gravel, dirt and mud. When driving on-road, highly angled center tread blocks will improve the vehicle’s traction and lateral stability, while reducing road noise.

“Goodyear can rely on an outstanding track record of designing and manufacturing award-winning 4×4 tyres. Our relationship goes back to the 70s, when Goodyear was fitted to the first Range Rover, and it continues with the development of next-generation tyres today. Needless to say, we are excited to have Goodyear on board as our exclusive tyre partner for the 2017 Land Rover Experience Tour,” comments Christian Uhrig, Head of Marketing Communications from Jaguar Land Rover Germany.

“We are extremely happy to provide our Wrangler DuraTrac tyres for the Land Rover Experience Tour in Peru. It underlines once again the long-lasting partnership Goodyear has with Land Rover and our know-how when it comes to designing and manufacturing award winning 4×4 tyres,” said Mike Rytokoski, Chief Marketing Officer Europe at Goodyear. “Supplying equipment to Land Rover has been a long-lasting success, demonstrated by our latest OE homologations on the Land Rover Discovery and the Range Rover Velar.”

The Goodyear Wrangler DuraTrac recently won the reader’s choice award from German magazine ‘Off Road’ for the fifth consecutive time.

Related Articles

Card image cap

Millennials in Europe want an eco-friendly future - Goodyear Dunlop survey finds

Millennials in Europe want an eco-friendly future and see the benefits of sustainable vehicles in helping to deliver this. According to new findings from Goodyear Dunlop Tires Europe (GDTE) in as...

Posted 5 years ago

Card image cap

Range Rover and FIAT models to sport Goodyear tyres

The latest Range River Sport and the new FIAT 500X are both to be equipped with Goodyear tyres as Original Equipment. The new FIAT 500X will be factory-fitted with Goodyear EfficientGrip Performanc...

Posted 5 years ago

Card image cap

Goodyear high performance all season and winter tyres win press accolades

The increasing popularity of both all season and winter tyres as the choice for drivers of high performance cars and SUVs, is reflected by the ever widening range of such tyres available from Goodyear...

Posted 4 years ago