Goodyear focuses on improving road safety for novice drivers

Goodyear Europe has launched the findings of a new research project it has undertaken with the European Driving Schools Association (EFA). Alongside the research, Goodyear EMEA has published a Road Safety White Paper – “Driving Safety First: Improving Road Safety For Novice Drivers”. The White Paper was introduced and discussed at a panel debate of the European Transport Safety Council in Brussels today.

The project focuses on the attitudes of Europe’s driving instructors to road safety of young drivers. The research builds on Goodyear’s existing research into road safety of novice drivers and will inform recommendations to policy makers, road safety stakeholders and the motor industry to improve road safety for novice drivers.

This research is Goodyear’s fourth annual road safety survey and the first to focus on the role of driver training. For the second year running Goodyear EMEA is working closely with EFA, the Europe-wide association for driving instructors and driving schools. Underpinning the research is a new survey of 2334 driving instructors in the EU as well as representative samples in Russia, Turkey and South Africa.

The survey is first of its kind collecting the opinions of driving instructors at such a scale and picks up some interesting findings, such as the crucial role parents play in developing young people’s driving habits and the huge differences in driver training across the markets.

Related Articles

Card image cap

Thousands Of Cars With No Valid NCT

More than 200 thousand cars are on the roads with no valid NCT. That figure is likely to rise due to a backlog in testing. Tough new laws to be introduced next month will mean that motorists fac...

Posted 9 years ago

Card image cap

Gardai set to target speeding in tunnel.

Gardai are planning to target motorists speeding in the Dublin Port Tunnel. The move comes after it emerged that more than half of drivers are using the tunnel to speed, but none are being prosecut...

Posted 9 years ago

Card image cap

The case for and against running your tyres to minimum legal depth

It is not every day a company wants to reduce sales of a new product, but that is exactly what Michelin is doing by claiming we are wasting money and fuel by replacing tyres too frequently Fren...

Posted 6 years ago


Tags

Road Safety, Goodyear