Goodyear Dunlop signs Eddie Stobart deal

Goodyear Dunlop, the premium tyre manufacturer has won a five-year contract with Eddie Stobart, one of Britain’s most well-known brands.

The deal will see the leading logistics brand fit its 2,500 tractor units and over 4,000 trailers with all-new Goodyear KMax and FuelMax products, in addition to utilising Goodyear’s roadside assistance and tyre maintenance experts TruckForce.

David Pickering, Managing Director at Eddie Stobart says: “Goodyear had a very consultative approach, building and flexing their solution to match our business needs. The team took the time to understand the intricacies of our operation and what product and service package was going to prove the most effective.”

Pickering continues: “Our logistics operation is large and complex. At any one time we have up to 38,000 tyres on the road travelling up and down the country, so an efficient and effective product and service package is vital to our business.

“We were impressed with Goodyear’s latest KMax and FuelMax products – in particular because driving fuel efficiencies both from a sustainability and cost perspective is important to us, and the company’s TruckForce operation. We will benefit from full-time on-site fitters and robust service levels to improve tyre husbandry. The combination of innovative new products and service levels tailored to our business needs, helps us to maximise the efficiencies of our fleet and our own customer service standards.”

Goodyear’s KMax and FuelMax range was launched last year with the mission of helping fleets to lower their operating costs thanks to the extended mileage and low rolling resistance they offer.

Commenting on the new contract win, Commercial Director of Goodyear Dunlop UK, Marc Preedy said: “Eddie Stobart is a highly respected brand and logistics operation and we’re delighted to be working with them. Through working openly and transparently with Eddie Stobart we created a personalised package that will ultimately allow them to optimise the value of their tyre investment. The length of this deal shows the faith Eddie Stobart has in our partnership and is testament to the quality of the KMax and FuelMax range and the impeccable standards of our TruckForce network.”

This latest contract win for Goodyear adds to the continued success the company has seen in the commercial market since its KMax and FuelMax products launched last year. In the last 12 months Goodyear Dunlop has added the fleets of Turners of Soham, Hanson, Lloyd Fraser, Pollock Scotrans, A&D logistics as well as retaining the business of DHL, Elddis Transport, Cartwrights and Hargreaves.