Showing all articles tagged with Football
Continental uses football sponsorship as strategic communications platform
By Padraic Deane In the run-up to the 2013 FIFA Confederations Cup in Brazil, the Tyre Division of Continental AG can look back on almost 18 successful years of using football sponsors...
Posted 10 years ago
Goodyear Tyres – the Italian Champion’s Choice
Juventus, Italy’s Series A 2012-13 Champion Football Team for the second successive time, is kitted out for summer with Goodyear’s latest Marathon Coach tyres fitted to its team coach. Du...
Posted 10 years ago
Continental launches ContiRioKick app
Continental has unveiled an exciting game to mark the 2014 FIFA World Cup™ in Brazil. The free ContiRioKick app is now available and the aim of the game is to start the longest-possible sequen...
Posted 10 years ago
Continental benefits from football sponsorship
In June of this year, Continental was an official partner and sponsor of two major sporting events: the 2013 DFB Cup Final on June 1 in Berlin, when FC Bayern Munich met VfB Stuttgart, and the 2013 Co...
Posted 10 years ago
Continental embarks on road to Rio
Continental Tyres has embarked on its ‘road to Rio’ campaign, which is a roadshow that is taking a little piece of Brazil to football fans across England. For the roadshow, they have teamed up ...
Posted 10 years ago
Irish Fans are rooting for Argentina – Continental survey shows
A survey conducted by Continental Tyres, Official Sponsor of the FIFA 2014 World Cup™, in conjunction with the top Irish soccer fans’ website, youboysingreen.ie, has found that in Ireland’s abse...
Posted 9 years ago
10 most popular cars among footballers
New research by a UK-based luxury finance broker has revealed the ten cars that are most popular with Premiership footballers. Oracle Finance says that a large number of Premiership players fund th...
Posted 9 years ago
Continental Tyres to become official partner of women’s soccer in Ireland
Continental Tyres and the Football Association of Ireland (FAI) have announced a partnership that will see the German-based tyre manufacturer become an official partner of women’s soccer in Ireland....
Posted 9 years ago
Goodyear partners with German soccer club
MUNICH, Germany (Nov. 30, 2015) — Add Goodyear to the list of companies allying themselves with world soccer powers as part of their promotional efforts. Starting Jan. 1, Goodyear will be a “pl...
Posted 8 years ago
Hankook signs global partnership with Real Madrid
Hankook has signed a three-season global partnership contract with Real Madrid. The deal, which began in July 2016, was marked by a contract signing at the globally famous team’s Santiago Bernabéu ...
Posted 7 years ago