Goodyear’s new TV advert focuses on the enjoyment of driving

Goodyear is returning to prime time TV with a new campaign – Made to Feel Good.

The new campaign focuses on the enjoyment of driving and inspires a sense of adventure through a series of lifestyle images. An EfficientGrip Performance product message concludes the 20 second message.

The advert will be supported with a fully integrated campaign across online display advertising focusing on weather environments, Google search activity and Goodyear’s social media channels.

Commenting on the new campaign, Michelle Fisher, Goodyear’s brand manager said:  “For us, Made to Feel Good is all about focusing on real life driving moments and the experiences that come with that. The entire team at Goodyear is really excited to see the brand back on TV with the refreshed brand essence.

“Although safety remains at the heart of Goodyear, this campaign illustrates that safety doesn’t mean placing restrictions on drivers, rather safety empowers drivers to enjoy their journeys.”

Goodyear’s EfficientGrip Performance delivers some of the highest tyre label grades available on the market today. The majority of sizes available in the summer passenger tyre boast an A-label on wet grip and a B-label for rolling resistance.