Goodyear DuraTrac wins Off Road Award

For the second time in a row, Goodyear’s Wrangler DuraTrac tyre has been chosen as the best off-road tyre by readers of the specialised German magazine Off Road.

It won in the category “Traction Tyres,” in which readers were invited to vote for one of 10 competitors.

Over 63,000 readers participated in the voting for the Off Road Award for 2014. About a third of the votes went to the Goodyear DuraTrac, which was developed for use on tough terrain.

With the Goodyear DuraTrac, robust off-road vehicles can handle challenging off-road terrain on rocky surfaces with no problem.

Steve Lynch, Marketing & Brand PR Manager for Goodyear said: “The Off Road Award has been given out since 1982 and allows readers to select the best off-road vehicles in 13 categories and also choose the best traction tyre. We are thrilled to have been selected once again as best off-road tyre by this prestigious magazine. The beauty of this award is that it is voted for by drivers of off–road vehicles. They are experienced in what works on their vehicle and know the type of performance they require. This award win is testament to the performance of the DuraTrac product from the people who use it.

“With the 4×4 and SUV market currently growing from strength to strength, wins like this emphasise the benefits our products offer to drivers of these vehicles.”