Goodyear communicates message at Geneva Motor Show
Goodyear is at the Geneva Motor show and concentrating on communicating its new brand message.
Moving from ‘Safety Together’ to ‘Made to Feel Good,’, Goodyear says that while keeping safety as a priority it is moving to a new theme, which has a more emotional attraction for tyre buyers in the aftermarket.
The new Made to Feel Good’ message was explained by Sebastien Fontaine (pictured beside the ‘Wingfoot’ design tyre) who is an industrial designer at Goodyear’s Advanced Design Studio.
Also on the Goodyear stand was the new Goodyear EfficientGrip range, including the ‘Performance’ and ‘Compact’ lines as well as an EfficientGrip AA Edition prototype tyre.
Related Articles
Goodyear’s new TV advert focuses on the enjoyment of driving
Goodyear is returning to prime time TV with a new campaign – Made to Feel Good. The new campaign focuses on the enjoyment of driving and inspires a sense of adventure through a series of lifestyl...
Posted 10 years ago
Goodyear Dunlop drives premium
Mondello International Racing Circuit recently hosted The Goodyear Dunlop Drive Premium event, designed to showcase its range of premium consumer tyres. In attendance on the day were over 50 key deale...
Posted 10 years ago
Goodyear’s latest Eagle has landed
Goodyear has launched the latest in its celebrated Eagle tyre family; the Eagle F1 Asymmetric 3. This brand new ultra-high performance (UHP) tyre offers up to 2.6 metres shorter braking distance on we...
Posted 9 years ago