Dunlop introduces AA label grades for Sport BluResponse line

Dunlop is introducing AA label grades in four tyres sizes from its Sport BluResponse line.

The introduction signifies the successful accomplishment of a challenge that Dunlop set for itself in 2012—when it showcased its first AA concept tyres— to bring AA tyres to the market. The AA label delivers the highest grade set out by the European tyre label regulation and signifies a tyre that delivers an “A” in both fuel efficiency and wet grip.

The “A” label in fuel efficiency means that the tyre’s rolling resistance has been reduced compared to its predecessor. The launch of the AA tyres, which roll out today, expands on Dunlop’s leadership in its commitment to labeling and signifies its constant drive towards innovation.

“Just as Dunlop drivers are dedicated to creating lives that propel them forever forward, we are committed to continually fueling tyre innovation,” said Alexis Bortoluzzi, Brand & Strategy Director EMEA. “When we first developed AA concept tyres three years ago, we challenged ourselves to bring the concepts to consumers. Today, we are proud to honor that commitment by releasing four tyres with AA labels on the market.”

The tyres deliver on the performance that Dunlop drivers have come to expect, providing the uncompromising handling that the Sports BluResponse line is known for with additional wet grip and rolling resistance features worthy of the AA label.

 “Dunlop released the first AA tyres the first day of voluntary implementation of the labeling rules in 2012, and we continue to be committed to highly labelled tyres. However, we continue to ask the European Union for more enforcement. We feel that today’s label is an excellent approach to better informing consumers of the tyre’s benefits, but at the same time, we should remind ourselves that the label only takes into account three criteria, while our own product development team looks at over 50 to ensure we can deliver a safe, solid and high-quality product to market,” said Alexis Bortoluzzi, Brand & Strategy Director EMEA.

The Sport BluResponse tyres with AA ratings are available in the following sizes: 205/55 R16 94V XL, 205/55 R17 95V XL, 215/55 R16 97H XL and 225/60 R16 102W XL.