Ford tops annual Best Global Green Brands’ report

For the first time in the history of Interbrand’s Best Global Green Brands report, there is a new number one brand: Ford.

Toyota, which had held the top spot since the report debuted in 2011, falls to number two with Honda in third, and Nissan is up one to fourth.

Interbrand’s Best Global Green Brands report examines the gap that exists between a brand’s environmental performance and consumers’ perceptions of that performance.

When identifying the top 50 Best Global Green Brands each year,Interbrand starts with the 100 brands that make up its annual Best Global Brands report.

Brands that appear on this annual ranking have a global presence and a demonstrated record of delivering value to their stakeholders. Interbrand then conducts extensive consumer research to capture public perception of the brands’ sustainable or green practices and compares that to environmental or sustainability performance data collected and analyzed by Deloitte Consulting LLP.

“This year, the Best Global Green Brands report focuses on the power of participation and collective action,” noted Jez Frampton, Interbrand’s Global Chief Executive Officer. “The report suggests that every constituency—businesses, consumers, employees, suppliers, governments and investors—will need to be engaged and willing to collaborate in order to take Corporate Citizenship and sustainability initiatives to the next level. We celebrate this year’s 50 Best Global Green Brands for having done exactly that and, in some cases, more.”

Automotive, electronic & technology brands occupy nearly 50 percent of the overall ranking; 10 brands hail from the automotive sector, while 12 brands come from the electronics and technology sectors.