Continental’s new PremiumContact 6 summer tyre receives two design awards

Continental’s new PremiumContact 6 summer tyre for mid-range and luxury-class cars has received two internationally renowned design awards.

The juries of both the IF Design Award 2017 and the red dot design award 2017 recognised the Continental yrre for its particularly attractive design.

Continental tyre designer Ulrich Behr, who was involved in developing the new tyre said: “Of course, we’re extremely pleased about both these awards. Your first thought when considering modern tyre design is usually directed at the tread pattern. This is a very important aspect, given that it has to meet the ever-increasing expectations of a tyre’s safety, handling and comfort characteristics.

“But the sidewall design also has an important part to play. Not only does it carry the information that the consumer needs, most of which is required by law, but through its design language it also helps to give the tyre its own identity, which in turn must align with the family look of the various product lines.”

The two design awards are among the world’s most prestigious industrial design accolades. They specifically reward design qualities that actually benefit the end user. In both cases the award winners are selected by a panel of independent international experts.

In terms of its performance characteristics too, the PremiumContact 6 has been making positive headlines. Among other things, it won AutoBild magazine’s summer tyre test with the shortest braking distances on wet and dry roads, coming out ahead of 51 competitors. It was also awarded the title of “Eco-Champion”, underlining the balance between the tyre’s safety-related characteristics and its environmental performance, reflected in rolling resistance and mileage at the highest technological level.

Related Articles

Card image cap

Hall of Fame

UK racing legend James Hunt will be inducted into the coveted Motor Sport Hall of Fame this week at a star-studded evening at the Royal Opera House in London. Hunt, who sadly passed away in 1993, w...

Posted 7 years ago

Card image cap

Michelin CrossClimate tyres win Van Fleet World Innovation Award

Michelin’s new CrossClimate tyre range has secured its second major fleet award in as many months, being named as winner of the Innovation Award at the Van Fleet World Honours 2016. The award was...

Posted 5 years ago

Card image cap

Goodyear and Dunlop take four accolades at Auto Express Product Awards

The new Goodyear Vector 4Seasons Gen-2 and the Goodyear UltraGrip Performance Gen-1 have taken first place and the Dunlop Sport BluResponse and Dunlop WinterSport 5 both take commendations in the cove...

Posted 5 years ago


Continental, Awards