Goodyear communicates message at Geneva Motor Show
Goodyear is at the Geneva Motor show and concentrating on communicating its new brand message.
Moving from ‘Safety Together’ to ‘Made to Feel Good,’, Goodyear says that while keeping safety as a priority it is moving to a new theme, which has a more emotional attraction for tyre buyers in the aftermarket.
The new Made to Feel Good’ message was explained by Sebastien Fontaine (pictured beside the ‘Wingfoot’ design tyre) who is an industrial designer at Goodyear’s Advanced Design Studio.
Also on the Goodyear stand was the new Goodyear EfficientGrip range, including the ‘Performance’ and ‘Compact’ lines as well as an EfficientGrip AA Edition prototype tyre.
Related Articles
Goodyear Dunlop reflects on EU tyre label legislation
By Padraic Deane About 100 days have passed since the introduction of the new EU tyre label legislation in November 2012, affecting millions of tyres sold in Europe. Goodyear Dunlop Europe,r...
Posted 12 years ago
A surprise call from Goodyear Dunlop Ireland
From February to April Goodyear Dunlop Ireland ran an intensive Mystery Caller Programme across a number of key dealers. The programme entailed mystery sales calls both face to face and by phone in...
Posted 10 years ago
Goodyear high performance all season and winter tyres win press accolades
The increasing popularity of both all season and winter tyres as the choice for drivers of high performance cars and SUVs, is reflected by the ever widening range of such tyres available from Goodyear...
Posted 8 years ago